Acquire Links or Cultivate Citations?

Link is a general word, it describes every kind of hyperlink between web pages. A no-follow link, JavaScript link, redirected link, a link with an anchor text, a link that says click here and a link that says buy now.  A citation is more narrowly defined as a...

How to Solve the Problem of Acquiring Natural Links

Fork-proof link building My focus on natural link building hinges on building awareness of your site/product in the minds of those likely to recommend it, either by word of mouth, social media, or links. Now more than ever the Internet Marketing Industry is...

Why Google +1 is Not the Same as a Link

Interesting post over on the LocalSEOGuide blog titled,  Does Anyone Get And/Or Give Links Anymore? The author expresses the opinion that more and more new links are being shared from social media sites and less so from traditional sites and blogs. A similar...

Post-Penguin Link Building for Newly Launched Sites

The bright side of launching a new site is you aren’t burdened with the cement shoes of SEO marketing. Throw on a leather sportcoat, put on the business suit, pull on your fishing waders. Anything but the SEO wardrobe. Get into the mind of who your site visitors...

Link Campaign Tune-up

Link building can feel like digging a hole with a spoon. A common solution for improving results is to scale the process. But that’s digging a thousand holes with a thousand spoons. Scaling up does not necessarily address the issue at the heart of the problem:...