Downloads, research papers and more!

As promised, I’ve created a page to host most of the presentations I’ve given at search conferences and the like. These files are in PDF format. I will be adding more on a regular basis so please check back!

A note about the presentation downloads
These files are not complete tutorials. I use short bullet points to introduce the talking points and actually talk the talking points rather than read them. The least effective presentations are the ones where someone stands at a podium and reads their PowerPoint. The power is in the talk. That is why the presentation slides leave out the talk and consist mainly of the point. 😉

The downloads

February 25, 2016
Here is the link to download Google’s Quality Rating Guidelines (PDF)

This is the PDF version of my Meetup Presentation about the Quality Rating Guidelines.

Classic SEO vs User Experience
Click here to download the presentation (PDF)
Date: Boston SEO Meetup Tuesday September 15, 2015
Description: This presentation presents a background of the evolution of search engine algorithms and outlines how Google has steadily been working toward understanding the meaning of a web page and using that meaning to match it to user search queries. I suggest that because search engines have moved beyond simply matching words in a search query to the same words on a web page, that we should reconsider whether some of the standard Classic SEO tenets still apply. Furthermore, I outline how User Experience factors have come to play an important role in which web pages are shown in the search results pages and suggest tactics that you can use to help insure that your web pages convert and work better to increase sales, are enjoyed by site visitors, become more link worthy and in turn are ranked better by the search engines, particularly Google. Podcast Interview
Click here to download the podcast (MP3).

Date: July 10, 2015
Description: You may also enjoy a Podcast on a similar topic that was published on the Marketing Nerds show by Search Engine Journal . A conversation with me on the topic of classic SEO, how User Experience factors are playing an increasing role, plus assorted anecdotes and tips from my over sixteen years of experience working on the Internet.
The Marketing Nerds web page for that podcast episode is here.
Links to documents that I discuss in the show:

Link Building Fundamentals SMX East New York City
Click here to download the presentation (PDF)
Date: September 30, 2014
Description: This was a solo presentation on the first day of SMX East in New York City. I really love this presentation. It is dense with information and links to scientific research and authoritative citations that support the assertions and statements. This is a good introduction to link building, with true actionable strategies that will give you ideas of directions to turn to, like a wind in your sail.

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Why hire Roger Montti?

I have over sixteen years of experience in search marketing. My position as moderator at one of the leading search marketing forums ( put me at at the foundation of many of the best practices of search marketing and at the forefront of important innovations and events in search marketing history. I am a trusted authority in Internet Marketing, a noted speaker, publisher, and a moderator at WebmasterWorld Internet Marketing Forum. Contact me today.