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Roger Montti authors a popular link building newsletter by subscription only. Features advanced link building tips that provide real-world insights into how to obtain links for your website.
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Latest Blog Posts
The following is an old article originally published Monday August 1, 2005. It was about being realistic about the quality of your content. The "hand check" in the title is a reference to having a banned site manually evaluated by a human at Google or Bing. It's...read more
You're not alone if you fail to see the distinction between a ranking factor and a factor that was used to train the algorithm. However, this inability to comprehend the distinction has caused a lot of misinformation about how CTR is used in search algorithms. I will...read more
Theories about Fred and Phantom Have Been Discredited All the theories about "Fred/Phantom" were wrong. This is a fact. Those were not updates at all and they had zero to do with finding "quality" issues with websites. This has been confirmed out of Google. What...read more
This article addresses the mystery of search results that don't make sense, such as top ranked sites with obviously paid links seemingly powering their rankings. Some top ranked pages have weak backlinks and sometimes only a partial keyword match on the page. The top...read more