You're not alone if you fail to see the distinction between a ranking factor and a factor that was used to train the algorithm. However, this inability to comprehend the distinction has caused a lot of misinformation about how CTR is used in search algorithms. I will...

This article addresses the mystery of search results that don't make sense, such as top ranked sites with obviously paid links seemingly powering their rankings.  Some top ranked pages have weak backlinks and sometimes only a partial keyword match on the page. The top...

The SEO community generally perceives Google updates as targeting metrics of low quality.  Anytime a change occurs in Google's algorithm, the change is understood through the lens of what kinds of sites lost ranking. This is a less than ideal way to understand what...