Facebook Likes May Now Be as Valuable as Links

In the recent past Internet businesses relied on Links to gain rankings. In the Facebook ecosystem, “Likes” replaces links.  According to a report in Forbes about Facebook’s new social search, what business or product a friend likes is going to play...

The Editorial Component of Links

A discussion on WebmasterWorld about redefining Natural Links questioned what was meant by an Editorial Decision to grant a link. It’s a good question. Part of the context of that discussion revolved around receiving notice that links from article directory...

Unnatural Links & Google’s Penguin Update

Google Penguin as it affects Link Building On April 24, 2012 Google implemented an algorithm update, part of which turned up the heat on low level link building. While there are many components to the update, links are part of it and that’s where I will focus...

White Hat Link Building in a Nutshell

The following is the basic outline of the foundation of a white hat link building initiative.  This is the starting point for virtually any link campaign imaginable, followed by a jump-off point for catching the wind of what is coming next. All you need to do is flesh...

How to Discourage Trolls in a Forum Community

When you read about trolls and negative behavior online, it is generally acknowledged that bad behavior is fairly common. While this is true, I strongly disagree with the point of view that this is the nature of online forums and communities. This is not true. The...

Link Jamming – A Nimble Link Building Strategy

Apex means the very top, as in the top of a pyramid. An apex keyword is a highly important one or two word keyword phrase. Link Jamming is a strategy for ranking a home page for your apex keyword in a scenario where your competitor is a seemingly insurmountable...

How Search Query Intent Shapes Online Strategy

Search query intent has become one of the big drivers of what is shown in the SERPs. It is what’s behind many of the recent changes as the search algorithms learn what searchers are after. Search query intent should be of key interest to website publishers...

The Link Building Mindset – Part 2

In the first post in this Link Building Mindset Series I discussed thinking in terms of growing relationships with the sites you are acquiring a link from. With this second post in the series I address the topic of growing relationships with the people who are...