Why 200+ Ranking Signals Matters Less

Why 200+ Ranking Signals Matters Less

  You may or may not be aware that the concept of 200+ ranking signals is obsolete.  Few serious SEOs believe in it. There’s a big fork sticking out of it. This article explores in detail why many of those 200+ signals do not matter and then I show you what does...

Is Google’s AI Search Near?

It’s well known and understood that Ray Kurzweil is working at Google to create an AI that can understand you, your needs and most importantly to understand your context and anticipate those needs. Basically it’s an artificial intelligence that will...
Modification Engine and How it Impacts Rankings

Modification Engine and How it Impacts Rankings

The phrase Ranking Factor is applied liberally to many things that aren’t actually ranking factors. On occasion, as in the case of Facebook likes, the SEO industry has clearly got it wrong. But what about the other factors that are based on patents, research...
User Experience Marketing Manifesto

User Experience Marketing Manifesto

A useful web strategy This is not a holistic approach to Internet Marketing. Ever think about what a holistic strategy even means? Holistic is a nice word because it communicates the variety of hats an Internet marketer wears. There’s the PPC hat, the organic...

Acquire Links or Cultivate Citations?

Link is a general word, it describes every kind of hyperlink between web pages. A no-follow link, JavaScript link, redirected link, a link with an anchor text, a link that says click here and a link that says buy now.  A citation is more narrowly defined as a...

How SEO is Killing Small Business

THE PROBLEM WITH SEO SERVICES Over ten years ago I was invited to a meeting where a major company wanted me to work with them in developing a link building project for their thousands of business clients. I reviewed the project and determined that it couldn’t be...

Why Third Party Link Metrics can be Unreliable

I was asked why a link from a non-profit dot org association was scored low by a popular third party Rank Metric tool. The site in question does not host links to bad neighborhoods. It does not engage in link building. It does not engage in any SEO practices...

How to Solve the Problem of Acquiring Natural Links

Fork-proof link building My focus on natural link building hinges on building awareness of your site/product in the minds of those likely to recommend it, either by word of mouth, social media, or links. Now more than ever the Internet Marketing Industry is...

What Google Keyword Data Removal Means

There’s discussion that the search encryption is related to hiding the data from the NSA. A little research shows that the truth of the matter may be something as simple as protecting user privacy, as Google asserts. It’s important to understand the...