Why Pogo Sticking is Not a Ranking Factor

Why Pogo Sticking is Not a Ranking Factor

You’re not alone if you fail to see the distinction between a ranking factor and a factor that was used to train the algorithm. However, this inability to comprehend the distinction has caused a lot of misinformation about how CTR is used in search algorithms. I...

Elements of a Site Review : False Positives

Theories about Fred and Phantom Have Been Discredited All the theories about “Fred/Phantom” were wrong. This is a fact. Those were not updates at all and they had zero to do with finding “quality” issues with websites. This has been confirmed...
How to Explain Quirky Search Results

How to Explain Quirky Search Results

This article addresses the mystery of search results that don’t make sense, such as top ranked sites with obviously paid links seemingly powering their rankings.  Some top ranked pages have weak backlinks and sometimes only a partial keyword match on the page....
Understanding Google Updates

Understanding Google Updates

The SEO community generally perceives Google updates as targeting metrics of low quality.  Anytime a change occurs in Google’s algorithm, the change is understood through the lens of what kinds of sites lost ranking. This is a less than ideal way to understand...
How to be a Better SEO

How to be a Better SEO

This article addresses shaky SEO strategies that are promoted as important but are outdated. But more importantly, this article will show how some ideas are true or not. Building a better SEO BS Detector  will show you how to be more discerning of what you are told to...
Competitor Analysis for SEO

Competitor Analysis for SEO

It’s good to be aware of what competitors are doing but there are situations, particularly in competitive niches like real estate or personal injury, when the competition is simply doing what everyone else is doing. Doing what everyone else is doing is not...
How to Promote a Local Business

How to Promote a Local Business

There are four areas that local small business owners need to focus on in order to assure they are receiving their fair share of business. Top four tips for increasing local sales:  Communicating your geographic information with your website Promote your website...
Toxic Links – Another SEO Myth

Toxic Links – Another SEO Myth

The phrase Toxic Links is commonly used to describe links that can negatively affect ranking. It is 100% true that particular links can be identified as manipulative and cause a site to lose rankings. There are other kinds of links that are random, like...

Google Structured Data Tool Update

Google’s Structured Data Tool Tester thingy updated a few weeks ago and is now asking for an image for structured data related to a business type and location. So if your structured data for your local business validated last month or earlier it probably might...
Domain Authority Does Not Exist

Domain Authority Does Not Exist

Many people assert that the concept of Domain Authority is real. But the fact is that there is no evidence that such a thing exists.  People might shout out loud about it but what speaks the loudest is a link to a scientific citation or an academic or scientific...