The Link Building Mindset – Part 1

A cornerstone can be loosely defined as a key element upon which the overall structure depends. In the case of acquiring links this means a key aspect of the process without which you may find yourself discouraged. Cornerstone topics are articles on this blog that...

How to Prospect for Links

I am going to show you a method (one out of the many that I use) to find solid prospects for a link project. The word prospect is used in the verb sense, which is defined as to search or explore (a region), as for gold. This is where link building usually hits a wall....

Online Rage and Community Moderation

Have you ever noticed that many UGC communities contain a near lawless atmosphere where acts of cruelty between members are almost to be expected? The comment sections of news organizations and even YouTube reach a Mad Max level of casual cruelty and lawlessness.  No...