Jan 26, 2017 | search algorithms
The phrase Toxic Links is commonly used to describe links that can negatively affect ranking. It is 100% true that particular links can be identified as manipulative and cause a site to lose rankings. There are other kinds of links that are random, like...
Jan 3, 2017 | fundamentals, small business
Google’s Structured Data Tool Tester thingy updated a few weeks ago and is now asking for an image for structured data related to a business type and location. So if your structured data for your local business validated last month or earlier it probably might...
Dec 21, 2016 | search algorithms
Many people assert that the concept of Domain Authority is real. But the fact is that there is no evidence that such a thing exists. People might shout out loud about it but what speaks the loudest is a link to a scientific citation or an academic or scientific...
Nov 8, 2016 | search algorithms
You may or may not be aware that the concept of 200+ ranking signals is obsolete. Few serious SEOs believe in it. There’s a big fork sticking out of it. This article explores in detail why many of those 200+ signals do not matter and then I show you what does...
Sep 24, 2016 | search algorithms
It’s well known and understood that Ray Kurzweil is working at Google to create an AI that can understand you, your needs and most importantly to understand your context and anticipate those needs. Basically it’s an artificial intelligence that will...
Dec 15, 2015 | search algorithms
The phrase Ranking Factor is applied liberally to many things that aren’t actually ranking factors. On occasion, as in the case of Facebook likes, the SEO industry has clearly got it wrong. But what about the other factors that are based on patents, research...
Nov 12, 2015 | fundamentals
A useful web strategy This is not a holistic approach to Internet Marketing. Ever think about what a holistic strategy even means? Holistic is a nice word because it communicates the variety of hats an Internet marketer wears. There’s the PPC hat, the organic...
Dec 8, 2014 | link building blog
Link is a general word, it describes every kind of hyperlink between web pages. A no-follow link, JavaScript link, redirected link, a link with an anchor text, a link that says click here and a link that says buy now. A citation is more narrowly defined as a...
Jul 8, 2014 | fundamentals
THE PROBLEM WITH SEO SERVICES Over ten years ago I was invited to a meeting where a major company wanted me to work with them in developing a link building project for their thousands of business clients. I reviewed the project and determined that it couldn’t be...
Feb 21, 2014 | fundamentals
I was asked why a link from a non-profit dot org association was scored low by a popular third party Rank Metric tool. The site in question does not host links to bad neighborhoods. It does not engage in link building. It does not engage in any SEO practices...
