The following is the basic outline of the foundation of a white hat link building initiative. This is the starting point for virtually any link campaign imaginable, followed by a jump-off point for catching the wind of what is coming next. All you need to do is flesh it out with the details of your niche.
Step 1. Identify your customers
The first step is to identify who buys your units. Create a profile or profiles of who these people that are interested in buying your unit are. How old are they? What is their job position? What is their social status? etc.
Step 2. Identify where they hang out on the web
The second step is to identify what related sites these different people tend to visit. Sometimes the different demographics frequent different kinds of sites.
Step 3. Build relationships
Execute on your outreach to those sites whose audience demographic matches yours.
Step 4. Own the demographic you are seeking
Build a relationship with your demographic. Create a destination or destinations that solve their problems, that answers the question of “What’s in it for me?”
Step 5. Adapt. Don’t react
Link building is about citations. Citations are not limited to hyperlinks. Identify the source of citations in the current Internet ecosystem. Hyperlinks, in my opinion, are being supplemented by other citation systems. At the moment social media is an important platform for sharing but mobile is ascending. Think about how these trends affect how people cite/share websites or parts of websites with each other.