Elements of a Site Review : False Positives

Theories about Fred and Phantom Have Been Discredited All the theories about “Fred/Phantom” were wrong. This is a fact. Those were not updates at all and they had zero to do with finding “quality” issues with websites. This has been confirmed...
How to be a Better SEO

How to be a Better SEO

This article addresses shaky SEO strategies that are promoted as important but are outdated. But more importantly, this article will show how some ideas are true or not. Building a better SEO BS Detector  will show you how to be more discerning of what you are told to...
Competitor Analysis for SEO

Competitor Analysis for SEO

It’s good to be aware of what competitors are doing but there are situations, particularly in competitive niches like real estate or personal injury, when the competition is simply doing what everyone else is doing. Doing what everyone else is doing is not...
How to Promote a Local Business

How to Promote a Local Business

There are four areas that local small business owners need to focus on in order to assure they are receiving their fair share of business. Top four tips for increasing local sales:  Communicating your geographic information with your website Promote your website...

Google Structured Data Tool Update

Google’s Structured Data Tool Tester thingy updated a few weeks ago and is now asking for an image for structured data related to a business type and location. So if your structured data for your local business validated last month or earlier it probably might...
User Experience Marketing Manifesto

User Experience Marketing Manifesto

A useful web strategy This is not a holistic approach to Internet Marketing. Ever think about what a holistic strategy even means? Holistic is a nice word because it communicates the variety of hats an Internet marketer wears. There’s the PPC hat, the organic...