How Search Query Intent Shapes Online Strategy

Search query intent has become one of the big drivers of what is shown in the SERPs. It is what’s behind many of the recent changes as the search algorithms learn what searchers are after. Search query intent should be of key interest to website publishers...

The Link Building Mindset – Part 2

In the first post in this Link Building Mindset Series I discussed thinking in terms of growing relationships with the sites you are acquiring a link from. With this second post in the series I address the topic of growing relationships with the people who are...

The Link Building Mindset – Part 1

A cornerstone can be loosely defined as a key element upon which the overall structure depends. In the case of acquiring links this means a key aspect of the process without which you may find yourself discouraged. Cornerstone topics are articles on this blog that...