Apr 16, 2012 | link building blog
The following is the basic outline of the foundation of a white hat link building initiative. This is the starting point for virtually any link campaign imaginable, followed by a jump-off point for catching the wind of what is coming next. All you need to do is flesh...
Jan 24, 2012 | community building
When you read about trolls and negative behavior online, it is generally acknowledged that bad behavior is fairly common. While this is true, I strongly disagree with the point of view that this is the nature of online forums and communities. This is not true. The...
Dec 29, 2011 | link building blog
Apex means the very top, as in the top of a pyramid. An apex keyword is a highly important one or two word keyword phrase. Link Jamming is a strategy for ranking a home page for your apex keyword in a scenario where your competitor is a seemingly insurmountable...
Dec 16, 2011 | link building blog
Search query intent has become one of the big drivers of what is shown in the SERPs. It is what’s behind many of the recent changes as the search algorithms learn what searchers are after. Search query intent should be of key interest to website publishers...
Nov 22, 2011 | link building blog
In the first post in this Link Building Mindset Series I discussed thinking in terms of growing relationships with the sites you are acquiring a link from. With this second post in the series I address the topic of growing relationships with the people who are...
