Facebook Likes May Now Be as Valuable as Links

In the recent past Internet businesses relied on Links to gain rankings. In the Facebook ecosystem, “Likes” replaces links.  According to a report in Forbes about Facebook’s new social search, what business or product a friend likes is going to play...

The Editorial Component of Links

A discussion on WebmasterWorld about redefining Natural Links questioned what was meant by an Editorial Decision to grant a link. It’s a good question. Part of the context of that discussion revolved around receiving notice that links from article directory...

Unnatural Links & Google’s Penguin Update

Google Penguin as it affects Link Building On April 24, 2012 Google implemented an algorithm update, part of which turned up the heat on low level link building. While there are many components to the update, links are part of it and that’s where I will focus...