Dec 15, 2015 | search algorithms
The phrase Ranking Factor is applied liberally to many things that aren’t actually ranking factors. On occasion, as in the case of Facebook likes, the SEO industry has clearly got it wrong. But what about the other factors that are based on patents, research...
Nov 12, 2015 | fundamentals
A useful web strategy This is not a holistic approach to Internet Marketing. Ever think about what a holistic strategy even means? Holistic is a nice word because it communicates the variety of hats an Internet marketer wears. There’s the PPC hat, the organic...
Dec 8, 2014 | link building blog
Link is a general word, it describes every kind of hyperlink between web pages. A no-follow link, JavaScript link, redirected link, a link with an anchor text, a link that says click here and a link that says buy now. A citation is more narrowly defined as a...
Jul 8, 2014 | fundamentals
THE PROBLEM WITH SEO SERVICES Over ten years ago I was invited to a meeting where a major company wanted me to work with them in developing a link building project for their thousands of business clients. I reviewed the project and determined that it couldn’t be...
Feb 21, 2014 | fundamentals
I was asked why a link from a non-profit dot org association was scored low by a popular third party Rank Metric tool. The site in question does not host links to bad neighborhoods. It does not engage in link building. It does not engage in any SEO practices...
