Jan 26, 2017 | search algorithms
The phrase Toxic Links is commonly used to describe links that can negatively affect ranking. It is 100% true that particular links can be identified as manipulative and cause a site to lose rankings. There are other kinds of links that are random, like...
Jan 3, 2017 | fundamentals, small business
Google’s Structured Data Tool Tester thingy updated a few weeks ago and is now asking for an image for structured data related to a business type and location. So if your structured data for your local business validated last month or earlier it probably might...
Dec 21, 2016 | search algorithms
Many people assert that the concept of Domain Authority is real. But the fact is that there is no evidence that such a thing exists. People might shout out loud about it but what speaks the loudest is a link to a scientific citation or an academic or scientific...
Nov 8, 2016 | search algorithms
You may or may not be aware that the concept of 200+ ranking signals is obsolete. Few serious SEOs believe in it. There’s a big fork sticking out of it. This article explores in detail why many of those 200+ signals do not matter and then I show you what does...
Sep 24, 2016 | search algorithms
It’s well known and understood that Ray Kurzweil is working at Google to create an AI that can understand you, your needs and most importantly to understand your context and anticipate those needs. Basically it’s an artificial intelligence that will...
