Posts Tagged "cornerstone"

How Search Query Intent Shapes Online Strategy

Posted on Dec 16, 2011 in link building blog

Search query intent has become one of the big drivers of what is shown in the SERPs. It is what’s behind many of the recent changes as the search algorithms learn what searchers are after. Search query intent should be of key interest to website publishers because it can largely determine whether or not their online strategy is a success. One of the common issues I see affecting a website’s viability for achieving maximum earnings, whether it’s AdSense, eCommerce or an Affiliate site is that the  keyword ranking strategy was predicated on traffic.  Traffic volume is not the...

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The Link Building Mindset – Part 2

Posted on Nov 22, 2011 in link building blog

The Link Building Mindset – Part 2

In the first post in this Link Building Mindset Series I discussed thinking in terms of growing relationships with the sites you are acquiring a link from. With this second post in the series I address the topic of growing relationships with the people who are clicking those links and visiting our sites to convert. This should translate into a better way of acquiring links.   Do you think those are links you are building? Perception is our ability to see, hear and otherwise experience reality. But a funny thing about perception is that it gets filtered by the mind. Bits are left out and...

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The Link Building Mindset – Part 1

Posted on Nov 15, 2011 in link building blog

A cornerstone can be loosely defined as a key element upon which the overall structure depends. In the case of acquiring links this means a key aspect of the process without which you may find yourself discouraged. Cornerstone topics are articles on this blog that build a foundation that will help you acquire links.  Every project, in fact, every reality, is influenced by interpretation. Reality isn’t necessarily what you see, it’s how you see it. Every event is understood through  colored lenses of your past experiences and current level of knowledge. How you react to an...

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