search algorithms

Deep Dive: Toxic Links

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Deep Dive: Toxic Links

The phrase Toxic Links is commonly used to describe links that can negatively affect ranking. It is 100% true that particular links can be identified as manipulative and cause a site to lose rankings. There are other kinds of links that are random, like barnacles. Many domains accumulate them, doesn’t matter if you’re Nike, they still accumulate them.  Random links do not affect a site’s ability to rank. They are background noise in the link graph. However the phrase Toxic Links is also applied to links that are not manipulative but simply low quality. There is a difference...

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Domain Authority Does Not Exist

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Domain Authority Does Not Exist

Many people assert that the concept of Domain Authority is real. But the fact is that there is no evidence that such a thing exists.  People might shout out loud about it but what speaks the loudest is a link to a scientific citation or an academic or scientific research that supports the theory that domain authority exists. You’ll have to wait a long time though because domain authority simply does not exist as a factor in Google’s algorithm. The evidence is overwhelming that domain authority does not exist. I will show this evidence to you and I will show you what I believe is...

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Beyond 200+ Ranking Signals

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Beyond 200+ Ranking Signals

  You may or may not be aware that the concept of 200+ ranking signals is obsolete.  Few serious SEOs believe in it. There’s a big fork sticking out of it. This article explores in detail why many of those 200+ signals do not matter and then I show you what does matter. What has replaced those 200+ ranking signals may surprise you. The concept of 200 ranking signals have been with us more or less since 2006. But Google’s algorithm has undergone massive changes during that time.  The fact that Google’s algorithms have radically changed over the past ten years underlines...

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Is Google’s AI Search Near?

Posted in search algorithms

It’s well known and understood that Ray Kurzweil is working at Google to create an AI that can understand you, your needs and most importantly to understand your context and anticipate those needs. Basically it’s an artificial intelligence that will ultimately replace search and be your assistant. Say hello to Allo. Allo features an AI assistant that learns from your interactions. Allo is the first baby step to the new algorithm. If you think Penguin and Panda are sophisticated, take a look at what’s on the horizon. Allo is more than just a messenger app. Search results...

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Pulp Fiction Ranking Factors

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Pulp Fiction Ranking Factors

The phrase Ranking Factor is applied liberally to many things that aren’t actually ranking factors. On occasion, as in the case of Facebook likes, the SEO industry has clearly got it wrong. But what about the other factors that are based on patents, research papers and reasonable observations?  It can seem contradictory to know something is necessary to rank well in the search engines while Googlers say it is not a ranking factor. The following may sound like a contradiction but the surprising truth is that some factors necessary to rank are not always ranking factors.  Understanding...

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