Deep Dive: Toxic Links

Posted on Jan 26, 2017 in search algorithms

Deep Dive: Toxic Links

The phrase Toxic Links is commonly used to describe links that can negatively affect ranking. It is 100% true that particular links can be identified as manipulative and cause a site to lose rankings. There are other kinds of links that are random, like barnacles. Many domains accumulate them, doesn’t matter if you’re Nike, they still accumulate them.  Random links do not affect a site’s ability to rank. They are background noise in the link graph. However the phrase Toxic Links is also applied to links that are not...

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Google Structured Data Tool Update

Posted on Jan 3, 2017 in fundamentals, small business

Google’s Structured Data Tool Tester thingy updated a few weeks ago and is now asking for an image for structured data related to a business type and location. So if your structured data for your local business validated last month or earlier it probably might not today. Some situations don’t display an image but Google’s tester tool doesn’t care. Should you add an image? As of this writing you don’t have to. You can simply use a meta itemprop as described below. I tried it and it validates! Here is the code in...

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Domain Authority Does Not Exist

Posted on Dec 21, 2016 in search algorithms

Domain Authority Does Not Exist

Many people assert that the concept of Domain Authority is real. But the fact is that there is no evidence that such a thing exists.  People might shout out loud about it but what speaks the loudest is a link to a scientific citation or an academic or scientific research that supports the theory that domain authority exists. You’ll have to wait a long time though because domain authority simply does not exist as a factor in Google’s algorithm. The evidence is overwhelming that domain authority does not exist. I will show this...

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Beyond 200+ Ranking Signals

Posted on Nov 8, 2016 in search algorithms

Beyond 200+ Ranking Signals

  You may or may not be aware that the concept of 200+ ranking signals is obsolete.  Few serious SEOs believe in it. There’s a big fork sticking out of it. This article explores in detail why many of those 200+ signals do not matter and then I show you what does matter. What has replaced those 200+ ranking signals may surprise you. The concept of 200 ranking signals have been with us more or less since 2006. But Google’s algorithm has undergone massive changes during that time.  The fact that Google’s algorithms have...

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Is Google’s AI Search Near?

Posted on Sep 24, 2016 in search algorithms

It’s well known and understood that Ray Kurzweil is working at Google to create an AI that can understand you, your needs and most importantly to understand your context and anticipate those needs. Basically it’s an artificial intelligence that will ultimately replace search and be your assistant. Say hello to Allo. Allo features an AI assistant that learns from your interactions. Allo is the first baby step to the new algorithm. If you think Penguin and Panda are sophisticated, take a look at what’s on the horizon. Allo is...

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