How Search Query Intent Shapes Online Strategy

December 16, 2011

Search query intent has become one of the big drivers of what is shown in the SERPs. It is what’s behind many of the recent changes as the search algorithms learn what searchers are after. Search query intent should be of key interest to website publishers because it can largely determine whether or not their online strategy [...]

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The Link Building Mindset – Part 2

November 22, 2011

In the first post in this Link Building Mindset Series I discussed thinking in terms of growing relationships with the sites you are acquiring a link from. With this second post in the series I address the topic of growing relationships with the people who are clicking those links and visiting our sites to convert. This should translate [...]

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The Link Building Mindset – Part 1

November 15, 2011

A cornerstone can be loosely defined as a key element upon which the overall structure depends. In the case of acquiring links this means a key aspect of the process without which you may find yourself discouraged. Cornerstone topics are articles on this blog that build a foundation that will help you acquire links.  Every project, in fact, every reality, is [...]

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How to Use the New Google Search Operators for Finding Links

October 25, 2011

Google has recently changed how the search operators work, by removing the “+” search operator. What replaces it is the quotation marks search operator and I’ m going to show you how to use this to find link building projects, primarily focusing on backlink searches. The twist here is that I’m going to show you [...]

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Segmentation – Advanced Search Patterns for More Link Prospects

October 13, 2011

Have you ever searched for backlinks and run out of potential link projects because of the 1,000 results limit set by the search engines? You know there are more link prospects out there but the 1,000 results limit keeps you from seeing them. Not anymore. I’m going to show you how to get around that limit with a method that [...]

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Does Google Treat AdSense Publishers as Competitors?

October 11, 2011

If Online Advertising is Growing at Double Digits, Why Are AdSense Publishers Complaining? Have you ever noticed that Google’s AdSense program doesn’t seem to be promoted much?  Don’t you think it’s odd for a company known for it’s strategic planning and foresight to let the AdSense  program run quietly without much promotion?  I appreciate the effort on [...]

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How to Prospect for Links

September 20, 2011

I am going to show you a method (one out of the many that I use) to find solid prospects for a link project. The word prospect is used in the verb sense, which is defined as to search or explore (a region), as for gold. This is where link building usually hits a wall. I’m going [...]

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Online Rage and Community Moderation

September 15, 2011

Have you ever noticed that many UGC communities contain a near lawless atmosphere where acts of cruelty between members are almost to be expected? The comment sections of news organizations and even YouTube reach a Mad Max level of casual cruelty and lawlessness.  No doubt there are some admins who feel their members should have the right to abuse one another [...]

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