link building blog

Acquire Links or Cultivate Citations?

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Acquire Links or Cultivate Citations?

Link is a general word, it describes every kind of hyperlink between web pages. A no-follow link, JavaScript link, redirected link, a link with an anchor text, a link that says click here and a link that says buy now.  A citation is more narrowly defined as a reference to a page, independent of any quid pro quo between the referring page and the referenced page. This is important. Links connect. Citations recommend. Links aren’t as important as citations. Citations matter because they are recommendations. Cultivation is a process where preparations are made to make something fertile...

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How to Solve the Problem of Acquiring Natural Links

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Fork-proof link building My focus on natural link building hinges on building awareness of your site/product in the minds of those likely to recommend it, either by word of mouth, social media, or links. Now more than ever the Internet Marketing Industry is considering it because of recent developments out of Google that is putting the fork into scalable link building for SEO practices. There are alternate strategies that I have introduced and published in my advanced link building newsletter but for some of the strategies the sticking point is measuring direct impact. You can track new...

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Why Google +1 is Not the Same as a Link

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Interesting post over on the LocalSEOGuide blog titled,  Does Anyone Get And/Or Give Links Anymore? The author expresses the opinion that more and more new links are being shared from social media sites and less so from traditional sites and blogs. A similar observation was made last year by a Google engineer that people online are increasingly sharing links via social media and explained that this is why Google wanted to incorporate those signals into the algorithm. Which led the author to ask the following two questions: “So does this mean the value of a link from a regular old...

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How Search Engines Use Patterns to Identify Link Spam

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How Search Engines Use Patterns to Identify Link Spam

Smoke Signals Where there is smoke, there’s an SEO fanning a fire. In the old days in-your-face signals like “Pay for a Link” language was enough to disqualify a link. Post-Penguin, more subtle signs of SEO are reason to pause and reconsider a link project.  When analyzing a web page for the purposes of identifying whether a link should be disavowed, it’s important to be accurate. Disavow the wrong links and the site may lose rankings. This article discusses why certain SEO signals, termed Smoke Signals, can and should be considered as possible negative signs of...

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Post-Penguin Link Building for Newly Launched Sites

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The bright side of launching a new site is you aren’t burdened with the cement shoes of SEO marketing. Throw on a leather sportcoat, put on the business suit, pull on your fishing waders. Anything but the SEO wardrobe. Get into the mind of who your site visitors are. That’s where the search engineers are at. 1. Cultivating natural citations that are given without asking. 2. Creating content focused on a specific audience need. 3. Building relationships with related but not competitive sites 4. Conservative article outreach 5. Light reciprocal linking (I’m not joking!) 6....

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Link Campaign Tune-up

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Link building can feel like digging a hole with a spoon. A common solution for improving results is to scale the process. But that’s digging a thousand holes with a thousand spoons. Scaling up does not necessarily address the issue at the heart of the problem: Low conversion rates. Conversion rates can be improved. A link campaign can become more effective when the following factors are taken in for a tune-up: Subject Line, Content, and the Conversion-Ready Website. Everything needs a tune-up at some point. So let’s get under the hood and start tuning things up! The initial...

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