fundamentals

How to Promote a Local Business

Posted on Feb 7, 2017 in small business

How to Promote a Local Business

There are four areas that local small business owners need to focus on in order to assure they are receiving their fair share of business. Top four tips for increasing local sales:  Communicating your geographic information with your website Promote your website locally Build a fast loading and easy to use mobile presence Communicating geographic information How Local Search Works Local-based store retailers compete for business within their immediate geographic area. When a consumer searches Google for products using your town name, Google recognizes that the consumer is looking for the...

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Google Structured Data Tool Update

Posted on Jan 3, 2017 in fundamentals, small business

Google’s Structured Data Tool Tester thingy updated a few weeks ago and is now asking for an image for structured data related to a business type and location. So if your structured data for your local business validated last month or earlier it probably might not read more

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User Experience Marketing Manifesto

Posted on Nov 12, 2015 in fundamentals

User Experience Marketing Manifesto

A useful web strategy This is not a holistic approach to Internet Marketing. Ever think about what a holistic strategy even means? Holistic is a nice word because it communicates the variety of hats an Internet marketer wears. There’s the PPC hat, the organic SEO hat, the Social Media hat, etc. There are many hats but one problem. Internet Marketing is not holistic. There is a word. The word is disparate. The word disparate means, “essentially different in kind; not allowing comparison.” Internet marketing hats are disparate. Social media is not interconnected with PPC. You...

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How SEO is Killing Small Business

Posted on Jul 8, 2014 in fundamentals

How SEO is Killing Small Business

THE PROBLEM WITH SEO SERVICES Over ten years ago I was invited to a meeting where a major company wanted me to work with them in developing a link building project for their thousands of business clients. I reviewed the project and determined that it couldn’t be done PROPERLY because it would create patterns that ultimately would lead to penalization of their clients. So I walked away from a lucrative project. The problem with the SEO industry is that some major SEO agencies are willing to take the money and provide a poor service. How do I know? Because I am an independent web...

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Ranking Factors vs. Characteristics of Sites that Rank

Posted on Feb 21, 2014 in fundamentals

Ranking Factors vs. Characteristics of Sites that Rank

I was asked why a link from a non-profit dot org association was scored low by a popular third party Rank Metric tool. The site in question does not host links to bad neighborhoods. It does not engage in link building. It does not engage in any SEO practices whatsoever. It’s simply a clean site, the kind that falls into the blue part of a link graph where the red part represents spam. The site is as gold as gold can be. Third party metrics are fairly accurate. So why did the tool score it so low? While Rank Metric tools are good tools to use, they do not actually measure whether a site...

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Why Marketing Matters… and Some Google Advice Matters Less

Posted on Nov 27, 2013 in fundamentals

Why Marketing Matters… and Some Google Advice Matters Less

I saw a post on WebmasterWorld.com where members scoffed at the marketing advice in a Google AdSense newsletter. The newsletter recommended they advertise with AdWords.  I thought, “Hey, what do these twenty-something AdSense Googlers know about web publishing to advise US on how to market our websites?” I have visited the AdSense offices in Manhattan, Mountain View and San Francisco several times and have met the workers there. While those in charge are generally over thirty, surprisingly many of the actual workers tasked with outreach and developing AdSense initiatives are in...

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