fundamentals

How to be a Better SEO

Posted in fundamentals, search algorithms

How to be a Better SEO

This article addresses shaky SEO strategies that are promoted as important but are outdated. But more importantly, this article will show how some ideas are true or not. Building a better SEO BS Detector  will show you how to be more discerning of what you are told to believe and how to detect SEO BS when confronted with it. I believe it will make you a better search marketer. The Problem with Common Sense The problem with good ideas is that they are reasonable and make a lot sense. For thousands of years the idea that the world was flat was reasonable and made a lot of sense. That is an...

Read More

Competitor Analysis for SEO

Posted in fundamentals, small business

Competitor Analysis for SEO

It’s good to be aware of what competitors are doing but there are situations, particularly in competitive niches like real estate or personal injury, when the competition is simply doing what everyone else is doing. Doing what everyone else is doing is not always the same as doing what works best. An example of this tendency of businesses in competitive niches to mimic one another and disregard best practices is in the title tag. Title tag importance is something that has been a part of SEO for a long time. It was an essential part of SEO when I started back in 1999 and for the better...

Read More

How to Promote a Local Business

Posted in small business

How to Promote a Local Business

There are four areas that local small business owners need to focus on in order to assure they are receiving their fair share of business. Top four tips for increasing local sales:  Communicating your geographic information with your website Promote your website locally Build a fast loading and easy to use mobile presence Communicating geographic information How Local Search Works Local-based store retailers compete for business within their immediate geographic area. When a consumer searches Google for products using your town name, Google recognizes that the consumer is looking for the...

Read More

Google Structured Data Tool Update

Posted in fundamentals, small business

Google’s Structured Data Tool Tester thingy updated a few weeks ago and is now asking for an image for structured data related to a business type and location. So if your structured data for your local business validated last month or earlier it probably might not today. Some situations don’t display an image but Google’s tester tool doesn’t care. Should you add an image? As of this writing you don’t have to. You can simply use a meta itemprop as described below. I tried it and it validates! Here is the code in case you’re interested: Ongoing discussion on...

Read More

User Experience Marketing Manifesto

Posted in fundamentals

User Experience Marketing Manifesto

A useful web strategy This is not a holistic approach to Internet Marketing. Ever think about what a holistic strategy even means? Holistic is a nice word because it communicates the variety of hats an Internet marketer wears. There’s the PPC hat, the organic SEO hat, the Social Media hat, etc. There are many hats but one problem. Internet Marketing is not holistic. There is a word. The word is disparate. The word disparate means, “essentially different in kind; not allowing comparison.” Internet marketing hats are disparate. Social media is not interconnected with PPC. You...

Read More

How SEO is Killing Small Business

Posted in fundamentals

How SEO is Killing Small Business

THE PROBLEM WITH SEO SERVICES Over ten years ago I was invited to a meeting where a major company wanted me to work with them in developing a link building project for their thousands of business clients. I reviewed the project and determined that it couldn’t be done PROPERLY because it would create patterns that ultimately would lead to penalization of their clients. So I walked away from a lucrative project. The problem with the SEO industry is that some major SEO agencies are willing to take the money and provide a poor service. How do I know? Because I am an independent web...

Read More