Apr 28, 2020 | fundamentals
This article was published on Monday, September 27, 2004. It is an interview with the founder of Copyscape, Gideon Greenspan. Copyscape was a brand new service in 2004 and not well known yet. As a publisher concerned by plagiarism I had found Copyscape to be a useful...
Mar 29, 2020 | fundamentals
The following is a popular article from Wednesday July 20, 2005. I’m republishing it because it was popular and useful when originally published. But also it’s good to understand where SEO comes from historically so that modern practices can learn from it...
Mar 2, 2019 | fundamentals
The following is an old article originally published Monday August 1, 2005. It was about being realistic about the quality of your content. The “hand check” in the title is a reference to having a banned site manually evaluated by a human at Google or...
Sep 13, 2017 | search algorithms
You’re not alone if you fail to see the distinction between a ranking factor and a factor that was used to train the algorithm. However, this inability to comprehend the distinction has caused a lot of misinformation about how CTR is used in search algorithms. I...
Jul 21, 2017 | fundamentals
Theories about Fred and Phantom Have Been Discredited All the theories about “Fred/Phantom” were wrong. This is a fact. Those were not updates at all and they had zero to do with finding “quality” issues with websites. This has been confirmed...
