Beyond 200+ Ranking Signals

Posted by on Nov 8, 2016 in search algorithms | 0 comments

Beyond 200+ Ranking Signals

  You may or may not be aware that the concept of 200+ ranking signals is obsolete.  Few serious SEOs believe in it. There’s a big fork sticking out of it. This article explores in detail why many of those 200+ signals do not matter and then I show you what does matter. What has replaced those 200+ ranking signals may surprise you. The concept of 200 ranking signals have been with us more or less since 2006. But Google’s algorithm has undergone massive changes during that time.  The fact that Google’s algorithms have...

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Is Google’s AI Search Near?

Posted by on Sep 24, 2016 in search algorithms | 0 comments

It’s well known and understood that Ray Kurzweil is working at Google to create an AI that can understand you, your needs and most importantly to understand your context and anticipate those needs. Basically it’s an artificial intelligence that will ultimately replace search and be your assistant. Say hello to Allo. Allo features an AI assistant that learns from your interactions. Allo is the first baby step to the new algorithm. If you think Penguin and Panda are sophisticated, take a look at what’s on the horizon. Allo is...

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Pulp Fiction Ranking Factors

Posted by on Dec 15, 2015 in search algorithms | 0 comments

Pulp Fiction Ranking Factors

The phrase Ranking Factor is applied liberally to many things that aren’t actually ranking factors. On occasion, as in the case of Facebook likes, the SEO industry has clearly got it wrong. But what about the other factors that are based on patents, research papers and reasonable observations?  It can seem contradictory to know something is necessary to rank well in the search engines while Googlers say it is not a ranking factor. The following may sound like a contradiction but the surprising truth is that some factors necessary to...

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User Experience Marketing Manifesto

Posted by on Nov 12, 2015 in fundamentals | 0 comments

User Experience Marketing Manifesto

A useful web strategy This is not a holistic approach to Internet Marketing. Ever think about what a holistic strategy even means? Holistic is a nice word because it communicates the variety of hats an Internet marketer wears. There’s the PPC hat, the organic SEO hat, the Social Media hat, etc. There are many hats but one problem. Internet Marketing is not holistic. There is a word. The word is disparate. The word disparate means, “essentially different in kind; not allowing comparison.” Internet marketing hats are...

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Acquire Links or Cultivate Citations?

Posted by on Dec 8, 2014 in link building blog | 0 comments

Acquire Links or Cultivate Citations?

Link is a general word, it describes every kind of hyperlink between web pages. A no-follow link, JavaScript link, redirected link, a link with an anchor text, a link that says click here and a link that says buy now.  A citation is more narrowly defined as a reference to a page, independent of any quid pro quo between the referring page and the referenced page. This is important. Links connect. Citations recommend. Links aren’t as important as citations. Citations matter because they are recommendations. Cultivation is a process where...

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