Site Review of a Site that Lost Rankings

Posted on Jul 21, 2017 in fundamentals

Site Review of a Site that Lost Rankings

Theories about Fred and Phantom Have Been Discredited All the theories about “Fred/Phantom” were wrong. This is a fact. Those were not updates at all and they had zero to do with finding “quality” issues with websites. This has been confirmed out of Google. What happened were run of the mill changes to the core algorithm, changes that happen on a near daily basis. Difference Between Negative SEO, DDOS & Exploit Bots What you’re describing is not negative SEO. It could be described as a DDOS attack but some or...

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How to Explain Quirky Search Results

Posted on Jun 20, 2017 in search algorithms

How to Explain Quirky Search Results

This article addresses the mystery of search results that don’t make sense.  Some top ranked pages have weak backlinks and sometimes only a partial keyword match on the page. The top ranked site shouldn’t be ranked but there it is!  These are quirky SERPs (Search Engine Results Pages). Traditional ranking factors don’t explain why they rank. Google sometimes ranks pages number one despite their lousy links and poor SEO. I call these Quirks Mode SERPs. This article offers an explanation of why this happens. A colleague and...

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Understanding Google Updates

Posted on Apr 24, 2017 in search algorithms

Understanding Google Updates

The SEO community generally perceives Google updates as targeting metrics of low quality.  Anytime a change occurs in Google’s algorithm, the change is understood through the lens of what kinds of sites lost ranking. This is a less than ideal way to understand what Google is doing. That’s why so many theories contradict each other, because they’re looking at the wrong metrics. These are the typical touchstones the SEO community focuses on to understand what an update was: low quality content low quality user experience low...

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How to be a Better SEO

Posted on Apr 12, 2017 in fundamentals, search algorithms

How to be a Better SEO

This article addresses shaky SEO strategies that are promoted as important but are outdated. But more importantly, this article will show how some ideas are true or not. Building a better SEO BS Detector  will show you how to be more discerning of what you are told to believe and how to detect SEO BS when confronted with it. I believe it will make you a better search marketer. The Problem with Common Sense The problem with good ideas is that they are reasonable and make a lot sense. For thousands of years the idea that the world was flat was...

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Competitor Analysis for SEO

Posted on Feb 27, 2017 in fundamentals, small business

Competitor Analysis for SEO

It’s good to be aware of what competitors are doing but there are situations, particularly in competitive niches like real estate or personal injury, when the competition is simply doing what everyone else is doing. Doing what everyone else is doing is not always the same as doing what works best. An example of this tendency of businesses in competitive niches to mimic one another and disregard best practices is in the title tag. Title tag importance is something that has been a part of SEO for a long time. It was an essential part of...

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