How to be a Better SEO

Posted on Apr 12, 2017 in fundamentals, search algorithms

How to be a Better SEO

This article addresses shaky SEO strategies that are promoted as important but are outdated. But more importantly, this article will show how some ideas are true or not. Building a better SEO BS Detector  will show you how to be more discerning of what you are told to believe and how to detect SEO BS when confronted with it. I believe it will make you a better search marketer. The Problem with Common Sense The problem with good ideas is that they are reasonable and make a lot sense. For thousands of years the idea that the world was flat was...

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Competitor Analysis for SEO

Posted on Feb 27, 2017 in fundamentals, small business

Competitor Analysis for SEO

It’s good to be aware of what competitors are doing but there are situations, particularly in competitive niches like real estate or personal injury, when the competition is simply doing what everyone else is doing. Doing what everyone else is doing is not always the same as doing what works best. An example of this tendency of businesses in competitive niches to mimic one another and disregard best practices is in the title tag. Title tag importance is something that has been a part of SEO for a long time. It was an essential part of...

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How to Promote a Local Business

Posted on Feb 7, 2017 in small business

How to Promote a Local Business

There are four areas that local small business owners need to focus on in order to assure they are receiving their fair share of business. Top four tips for increasing local sales:  Communicating your geographic information with your website Promote your website locally Build a fast loading and easy to use mobile presence Communicating geographic information How Local Search Works Local-based store retailers compete for business within their immediate geographic area. When a consumer searches Google for products using your town name, Google...

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Deep Dive: Toxic Links

Posted on Jan 26, 2017 in search algorithms

Deep Dive: Toxic Links

The phrase Toxic Links is commonly used to describe links that can negatively affect ranking. It is 100% true that particular links can be identified as manipulative and cause a site to lose rankings. There are other kinds of links that are random, like barnacles. Many domains accumulate them, doesn’t matter if you’re Nike, they still accumulate them.  Random links do not affect a site’s ability to rank. They are background noise in the link graph. However the phrase Toxic Links is also applied to links that are not...

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Google Structured Data Tool Update

Posted on Jan 3, 2017 in fundamentals, small business

Google’s Structured Data Tool Tester thingy updated a few weeks ago and is now asking for an image for structured data related to a business type and location. So if your structured data for your local business validated last month or earlier it probably might not today. Some situations don’t display an image but Google’s tester tool doesn’t care. Should you add an image? As of this writing you don’t have to. You can simply use a meta itemprop as described below. I tried it and it validates! Here is the code in...

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