Pulp Fiction Ranking Factors

Posted by on Dec 15, 2015 in search algorithms | 0 comments

Pulp Fiction Ranking Factors

The phrase Ranking Factor is applied liberally to many things that aren’t actually ranking factors. On occasion, as in the case of Facebook likes, the SEO industry has clearly got it wrong. But what about the other factors that are based on patents, research papers and reasonable observations?  It can seem contradictory to know something is necessary to rank well in the search engines while Googlers say it is not a ranking factor. The following may sound like a contradiction but the surprising truth is that some factors necessary to...

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User Experience Marketing Manifesto

Posted by on Nov 12, 2015 in fundamentals | 0 comments

User Experience Marketing Manifesto

A useful web strategy This is not a holistic approach to Internet Marketing. Ever think about what a holistic strategy even means? Holistic is a nice word because it communicates the variety of hats an Internet marketer wears. There’s the PPC hat, the organic SEO hat, the Social Media hat, etc. There are many hats but one problem. Internet Marketing is not holistic. There is a word. The word is disparate. The word disparate means, “essentially different in kind; not allowing comparison.” Internet marketing hats are...

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Acquire Links or Cultivate Citations?

Posted by on Dec 8, 2014 in link building blog | 0 comments

Acquire Links or Cultivate Citations?

Link is a general word, it describes every kind of hyperlink between web pages. A no-follow link, JavaScript link, redirected link, a link with an anchor text, a link that says click here and a link that says buy now.  A citation is more narrowly defined as a reference to a page, independent of any quid pro quo between the referring page and the referenced page. This is important. Links connect. Citations recommend. Links aren’t as important as citations. Citations matter because they are recommendations. Cultivation is a process where...

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How SEO is Killing Small Business

Posted by on Jul 8, 2014 in fundamentals | 0 comments

How SEO is Killing Small Business

THE PROBLEM WITH SEO SERVICES Over ten years ago I was invited to a meeting where a major company wanted me to work with them in developing a link building project for their thousands of business clients. I reviewed the project and determined that it couldn’t be done PROPERLY because it would create patterns that ultimately would lead to penalization of their clients. So I walked away from a lucrative project. The problem with the SEO industry is that some major SEO agencies are willing to take the money and provide a poor service. How...

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Ranking Factors vs. Characteristics of Sites that Rank

Posted by on Feb 21, 2014 in fundamentals | 0 comments

Ranking Factors vs. Characteristics of Sites that Rank

I was asked why a link from a non-profit dot org association was scored low by a popular third party Rank Metric tool. The site in question does not host links to bad neighborhoods. It does not engage in link building. It does not engage in any SEO practices whatsoever. It’s simply a clean site, the kind that falls into the blue part of a link graph where the red part represents spam. The site is as gold as gold can be. Third party metrics are fairly accurate. So why did the tool score it so low? While Rank Metric tools are good tools...

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